Company MissionTo become a worldwide top-ranking enterprise dealing in houseware products.
Our company mission has explicitly defined the company goal, that is, the business scope is not only setting in China but also facing the world market.
Company ValueHonesty Foremost: Honesty is the base for the sustainable development of our career. Career without honesty is just like the building with weak groundsill, destined to collapse. Honesty is also the baseline for our words and deeds. We consider honesty as an inseparable part of our life.
Customer First: We always cherish customers who understand mutual-value and respects, and are willing to establish long-term strategic partnership with such customers. We will provide best service to customers by fully combining and allocating our resources, taking customers' success as our success.
Innovation Constant: Innovation capability is the core drive for sustainable development of the company. From strategy, system, brand, management to marketing, production, etc, we will try our utmost to find more proper and efficient measures to keep long-term vitality and strong competitiveness of our company.